Friday, September 19, 2014

Newest Investment Strategy

Down with clothes!!

No, that doesn't mean you can take off your clothes.
I'm not condemning clothes, rather I'm condemning the stores that sell clothes(ie. Abercrombie and FitchAeropostaleAmerican Eagle, and Nordstorm).

Abercrombie and Fitch has been on several investors' hit-lists because of the:
1. outrageous statements CEO Mike Jeffries made
2. stores' more revealing set of clothing that targets pre-teenagers
3. physical stores themselves (dark, loud music, too much cologne, and half naked, unrealistically skinny models)
4. and intentional lack of clothing for women above size 10

The above have given Abercrombie and Fitch a very negative look in the public eye. If the public doesn't positively think about a brand, they're not going to buy its products because it makes them look bad for supporting a negatively viewed company.

As you can see in the above chart, A&F lost half its market value in less than a few months.